First Steps arrives in theaters on July 25th, and General Mills is taking fans back to the ’60s with a Walmart exclusive retro edition of their Lucky Charms cereal. The box features a retro throwback ...

In 1947, Kix cereal ran a promotion for an "Atomic Bomb Ring" that contained radioactive polonium-210, one of the deadliest ...

Whether you’re fueling up for breakfast, looking for a quick afternoon bite or needing a low-effort dinner, cereal is a go-to ...

General Mills has three football players coming to the covers of several cereal boxes, signing up for Cereal Training Camp ...

Toys in cereal boxes aren't very common today, but they used to be the best part of every box. Ever wonder how much those ...