The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

See the 'SNL' stars play fictitious heavy metal band, "Naumôre Dandruf," to help promote CeraVe's Hydrating Anti-Dandruff Shampoo and Conditioner.

The new campaign with Charli D'Amelio, Anthony Davis, and Paige Bueckers promotes the brand's new haircare products.

CeraVe chose not to run an ad during the Super Bowl this year but capitalized on speculation about its potential return with a timely influencer push.

Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left the arena. That same day, ...

Heads of CeraVe In true CeraVe medutainment style, this integrated and immersive campaign was meticulously designed to encourage aud ...

Bowen Yang and Sarah Sherman turn into itchy-scalped headbangers, ushering the L'Oreal brand into the shampoo category.

We catch up with the skincare brand’s global vice-president, Kelly Buchanan Spillers, to hear how it is drawing on a clever mix of celebrity endorsements, social-first storytelling and a major media ...

See the full lineup of 50 brands advertising during the 2025 Super Bowl, including top snack, beer, and tech commercials. Get ...

Camille Kostek, Nicole Williams English, Ciara and more of our favorites had a packed weekend of fun in New Orleans.

Super Bowl ads aren’t just entertainment; they’re cultural barometers. They reflect what resonates with audiences, what ...