In its biggest campaign yet, the energy-drink brand broadens its outreach to include ‘the everyday high-achiever’ as ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

Celsius expanded its name, image and likeness (NIL) roster with the addition of six college football standouts that will be known as the "Essential Six," per details shared with Marketing Dive. The ...

Image source: Getty Images. One thing the newly formed Celsius has going for it is a growing demand for energy drinks. Instead of soda, juice, or coffee, people -- especially younger folks -- are ...