Nearly a hundred years ago, a hastily crafted spaceship crash-landed in Smallville, Kansas. Inside was an infant – the sole ...

Listen to a WSJ interview series where you hear directly from the leaders of bold-name companies.

Or the satisfying click of a BlackBerry keyboard? For generations of Americans, certain brands weren't just products; they ...

Vogue editors are turning to their favorite small fashion and accessory brands, to fulfill all their summer shopping needs.

A new study from BabyCenter has revealed the top baby naming trends of 2025, ranging from luxury names to bird-inspired ones.

Private label brands are outshining national names in quality and value. See which six store brands are leading the way and why they’re worth a try.

Clarity and consistency should always be in full synchronization with the content when it comes to your brand’s identity, ...

Target’s Good & Gather Traditional Kettle Chips ( $2.49) are a cult-favorite item that taste just like the Panera chips, if ...

Food experts highlight the shift toward generic brands as consumers find them comparable in quality to name brands, driven by economic and social influences. Fox News Media; ...

As for Internet company naming trends of the coming decade: Companies will demand more meaningful brand names, as far from Web 2.0 flights of fancy as possible; they'll be willing to pay a premium for ...

The Magic Puzzle Company really lives up to its name. ... here are the best puzzle brands to check out in 2025. Focus Reset. Skip to content. IGN Plus. Home. Search. Reviews.

Why Do People Buy Brand Names?. Understanding the motives and interests of your target market helps in making product decisions, developing a store layout and promoting your business.