Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

In 2015, Warwick University unveiled a 'modern' rebrand so divisive that students petitioned to reverse it. But now, ten ...

SYDNEY — The single word "happen" has been chosen as the new brand for Cape Breton University.The word was chosen after a year-long process of research and development and is said to encapsulate the ...

Back then the change represented a welcome return to recognizing both of the university’s primary predecessor institutions. But as Case Western Reserve engaged in more institutional collaborations ...

This time last year, the James Madison coaches were firm in their belief that the program was continuing to grow into a national brand. “We have more of a national bandwidth right now, obviously, from ...

Birla Tyres has introduced a redesigned brand identity, featuring a modern logo and a revamped corporate website. These changes coincide with its recent acquisition by a consortium led by Resolution ...

Birla Tyre unveils a new logo and website under its revamped identity as it restructures operations, re-enters key markets, and expands its presence in the mobility sector BestMediaInfo Bureau ...

Birla Tyre has announced the launch of its new brand identity, including a modernized logo and a redesigned corporate website, reflecting the company’s renewed direction under its new promoters ...

Some brands, including Chewy and Bombas, offer a blanket returnless policy for all customers and situations, while others, like Amazon and Walmart, use a case-by-case basis.

bear, an elephant, a book, and an atom: not the set-up to a bar joke, but features of a crest unveiled today as the University of Warwick’s new logo for its 60th anniversary. The “evolved brand” was ...

Birla Tyre has launched a new brand identity featuring a redesigned logo and corporate website, marking a significant step in the company's transformation under new ownership.