Discover why most hair products fail and how understanding your specific curl pattern, porosity, and density creates perfect ...

Look around today, and the shift is undeniable—natural curls, coils, and waves are not only accepted, they’re celebrated. So what triggered this cultural pivot?

“Complexity” is a kind of keyword for Isima, which takes its name from the Spanish suffix denoting a superlative, like many or very. Isima’s eight products are designed to work across all hair types ...

Amber says putting her products in when her hair is soaking wet has made all the difference. "I learned this at my first ...

I won’t lie — I grew up admiring Shakira’s hair all my life. Still, from the moment I twisted open the product cap, I could tell Isima’s Curl Perfector was designed by someone who gets it.

Money Shopping & Deals Beauty products ‘Magic’ de-frizzing air-dry hair cream allows you to skip blow-drying in hot weather This handy hair styling product is a must for the hot weather ...

An air-dry leave-in cream so you can get touchable, crunch-free curls and enjoy less frizz without getting the blow-dryer or other heat styling tools involved.  cream helps define your natural texture ...

To add texture and definition to the hair, this gel pomade can create volume in even pin-straight hair. It dries down to a non-sticky, matte finish, and works well on short or medium-length styles.

Silicones (i.e., polymers found in 90 percent of hair products that coat your hair to give it a smooth, shiny finish. Silicones are the #1 enemy of CGM, because most forms of them can build up on ...