SCHLUMBERGER HOLDINGS CORP.DL-NOTES 2025(25/33) REG.S (USU8066LAM64) - All master data, key figures and real-time diagram.

A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful leadership and meaningful work.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...