THE American owner of Caffrey's Irish ale yesterday revealed a major investment in the brand and plans to go 'head-to-head' with rival brewers. THE American owner of Caffrey's Irish ale yesterday ...

Molson Coors has launched a new brand identity for Irish Ale brand Caffrey’s as it targets lager drinkers. The brand has been re-designed by Landor Associates to engage with a ‘lost generation ...

Molson Coors is set to run a £1m campaign to reposition its Irish ale brand Caffreys, with the aim of recruiting a ‘lost generation’ of smooth ale drinks. The press and magazine campaign ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

It began work on both projects in October 2010. For the Caffrey’s work, Landor says it has aimed to target lager drinkers and ‘re-engage a lost generation of ale drinkers’, while the the consultancy ...

Brandhouse WTS has updated the visual identity for Caffrey’s ale. The revamped look goes in-store on cans and multi-packs from this week.

Kitsune Power (7/2), Applaud Now (4/1), Penguin Island (5/1), Silks Pass (13/2), Helene (9/1), Shaladar (11/1), Mistrix (12/1), Loquace (16/1), Mumayaz (16/1 ...