On its 30th anniversary, one of biggest players in tabletop gaming is shaking things up with a new brand identity and a leap ...

The Citizen Advocates for Public Education (CAPE) group of Lake Mills recently encouraged Lake Mills High School students to ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

The logo should be trademarked and put to use on everything that carries the business name. A good logo design displays the overall essence of the business and is immediately recognizable ...

According to the casino's development group, the name reflects "the modern vision and spirit" of the casino planned for the ...

The new commercial plays on Caitlin Clark's three-pointers from beyond the three-point line and State Farm's message of ...

Predator movies typically feature Yautja (the name given to the race of alien hunters ... That's the Weyland Yutani logo on Elle Fanning's eyes. Is she a synth? Trachtenberg said the on-screen ...

Kevin Jonas is surprising some folks on the internet by sharing that his real first name is actually Paul. “My first name’s not Kevin,” the Jonas Brothers guitarist, 37, wrote across a May ...

Researchers at Rochester Institute of Technology developed new artificial intelligence techniques to extract and visualize information from standard-of-care biomedical data, providing a means for ...

First, Apple Intelligence was always a dumb name, being too long and clunky to use in full, and stupidly abbreviating to … AI! How that got past the first round of reviews is utterly beyond me.

How Brand Recognition Works A brand is a name, logo, word, mark, tagline, or any other identifying characteristic that distinguishes a company's products or services from others on the market.