The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Kaleb Cohen started writing music from his dorm room. Now one of his songs is featured in a Starbucks campaign.

With Mark Read stepping down as WPP CEO this year, speculation is mounting about the internal candidates who might be ...

Mondelez International faces inflationary pressures in India impacting consumer spending, focusing on growth through ...

A beach in the Australian state of South Australia has been closed due to a mysterious foam. Surfers have reported cold and ...

Holland America Line has found strength in its Alaska and Europe sailings, and is now looking to bolster interest in the ...

Meta has today announced an expansion of its suite of products designed to help advertisers guide our ads system into delivering the types of results that ...

Müller Bliss sends up the tropes of luxury advertising for a new campaign in which online reviews from superfans provide the ...

Experiential marketing has always been hard to measure. AI changes that. Brands can now attribute ROI not just to footfall or ...

Local magistrates handed out prison sentences, fines and driving bans in these 32 cases… ...

A powerful new ad for the Pentagon and America, narrated by Secretary of Defense Pete Hegseth and President Donald Trump, emphasizes a new direction and attitude for the Pentagon and the country in ...

The Pentagon rolled out a pulse-pounding new ad for Memorial Day weekend at the Coca-Cola 600 Sunday, narrated by Defense Secretary Pete Hegseth and President Trump, that touted efforts to root ...