The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Kaleb Cohen started writing music from his dorm room. Now one of his songs is featured in a Starbucks campaign.

Popeyes hypes its limited-time $3.99 Chicken Wraps.

With Mark Read stepping down as WPP CEO this year, speculation is mounting about the internal candidates who might be ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...