She, all excited, then clicks on Hippo Chips to add them to her cart. A message pops up, "You've Been Fooled!" It then showed, "Happy April Fool's Day," followed by "Go prank your friends now." The ...

According to the report, the number of advertising categories expanded by 12%, climbing from over 40 in IPL 17 to more than ...

To chocolate lovers, the pursuit of the ultimate pleasure is one that never ends. Of the many high-end chocolate ...

Television advertising for IPL 18 has seen a rise in the number of categories and advertisers compared to IPL 17, as per TAM ...

Recognising the increasing demand for preservative-free, high-quality baked goods, he launched Zed The Baker in March 2018 ...

The sweet treat, originally sold in Dubai under the name “Can’t Get Knafeh of It,” consisting of milk chocolate, pistachio ...

Stay ahead with the latest confectionery NPDs from Cadbury, Snickers, Ferrero, Hi-Chew and Fazer – from flavour innovation to functional ingredients and seasonal strategy.

Gracing supermarket shelves since 1926, Fruit & Nut is a classic Cadbury product. This grown-up bar combines the brand’s signature Dairy Milk chocolate with a mixture of plump raisins and chunky ...

The wait is over for what has been hailed on social media as 'love at first bite' in the form of a new Cadbury Dairy Milk ...

Cadbury's new chocolate bar launched this week but has divided opinion - with some calling the product 'disappointing' and 'expensive'. The brands teased the new collab for months, resulting in ...

For many of us, Cadbury is the first choice when it comes to chocolate. Mini Eggs, Creme Eggs and newer additions like the Caramel Egg appear on supermarket shelves seemingly before the Christmas ...

A brand new Cadbury chocolate bar already being described as "the stuff of dreams" has begun rolling out in stores across the UK. The confectionery company is responsible for a range of popular ...