As we near Valentine’s Day, we also wonder, how and when did chocolates become an indispensable part of Valentine ...

In a world where Valentine’s Day marketing often feels like a sea of hearts and roses, Cadbury 5 Star has decided to swim ...

To destroy the pernicious Valentine’s Day once and for all, they are calling on all uncles to step up to the plate. This does ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V ...

The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.

Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...

Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...

Nirma's "Washing Powder Nirma" The famous jingle and dancing women made Nirma a well-known washing powder, recognized for its ...

A TV ad from fast food chain McDonald's has been removed for targeting children. The 15-second television advertisement ...

Motherland's spin-off makes its debut on BBC One tonight, with Lucy Punch starring in Amandaland - but there's one particular ...

Ahead of Valentine’s Day, Vogue photographed our favorite (and most unusual) chocolates on the market that would make Cadbury ...

The FMCG giant says, tongue firmly in cheek in viral campaign, that it will fund uncles to ‘hit the streets, flood the ...