We recently saw British luxury automaker Aston Martin reveal its new logo for a new era, and now it's Bugatti's turn to reimagine its corporate identity. The Molsheim-based automaker says that "as ...

Headlining its new corporate identity is a simplified “EB” logo – the initials of company founder Ettore Bugatti. However, the new logo won’t be used on its vehicles. Instead the new badge ...

The centerpiece of the rebrand is new logo, a sleek cipher of its founder Ettore Bugatti’s initials. This logo is not expected to replace the red oval badge commonly installed on the grilles of ...

This 1936 Bugatti Type 57 has been through quite a lot. The way its body looks right now stands proof. However, its impressive background failed to impress, and the car did not meet the reserve ...

Jacob & Co. is debuting a collaborat ion with Bugatti and Lalique on Tuesday. Together, the luxury brands created the Bugatti ...

Bugatti In addition to the logo, Bugatti will also deploy its signature color, Bugatti Blue, for similar purposes. The company partnered with consultancy group Interbrand to install the new logo.

Bugatti In addition to the logo, Bugatti will also deploy its signature color, Bugatti Blue, for similar purposes. The company partnered with consultancy group Interbrand to install the new logo.