Buffalo Bills' QB Josh Allen will promote New Era through an expanded relationship, including a role called "Director of Billustration" ...

Buffalo Bills quarterback and reigning NFL MVP Josh Allen has taken on the new "Director of Billustration" role at New Era Cap.

Bills star Josh Allen gained an investment stake in New Era Cap while creating exclusive caps with Oishei Children's Hospital patients to support his community philanthropy.

BUFFALO, N.Y. (WIVB) – Buffalo-based New Era Cap announced Wednesday that Bills quarterback Josh Allen now has an “investment stake in the company.” Details of Allen’s equity were not disclosed, but ...

Teams around the NFL are unveiling new uniforms and redesigns this offseason. Here's a look at the newest uniforms and ...

In the world of Super Man there is Lex Luthor. In Gotham City, Batman has The Joker. The Avengers have Thanos, Loki, Ultron ...

Follow along with us as we join the crew from Ontario's Bills Helmet Bar on a recent pilgrimage to Highmark Stadium in Orchard Park.

The Buffalo Bills had an unfairly low grade, while having their look called ‘conservative’ in a recent NFL uniform ranking.

Not only will the league allow clubs to wear alternate or throwback uniforms from their “closet” (“kits” are for soccer, ...

Old school classics lead the way in our home uniform rankings. Bad news for the Commanders, Titans and (deep sigh) Falcons.