Josh Allen and the Buffalo Bills partner with New Era Cap in a new role that connects football, fashion, and community outreach.

As part of the deal, Allen will be known as the Director of Billustration. It means each week of the season, Allen will head ...

Josh Allen expands his New Era partnership, becoming Director of Billustration and launching a new charity-driven 9FORTY cap ...

We’ve played really good defense for a long time here, that’s what we’re used to doing, but I would say this year probably ...

Buffalo Bills' QB Josh Allen will promote New Era through an expanded relationship, including a role called "Director of Billustration" ...

Need a football refresh? Here's what you need to know about the NFL in 2025, with the regular season just seven weeks away.

BUFFALO, N.Y. (WIVB) – Buffalo-based New Era Cap announced Wednesday that Bills quarterback Josh Allen now has an “investment ...

Looming over baseball is a likely lockout in December 2026, a possible management push for a salary cap and perhaps lost ...

Looming over baseball is a likely lockout in December 2026, a possible management push for a salary cap and perhaps lost regular-season games for the first time since 1995. “No one’s talking about it, ...