Busch—a beer wagon, complete with half a dozen Clydesdales to pull it. A Story of Beer and BeastThe company quickly realized ...

Known for their majestic stature and storied history, the Budweiser mascots are a fan favorite wherever they go.

Every Budweiser hitch travels with a Dalmatian, a nod to their role in the early days of brewing, when the dogs were trained to guard the horses and wagons during deliveries. Fans can also visit ...

The Yard, a new section located in the Budweiser Bleachers above the batter's eye, provides 'a more intimate vibe.' ...

Since its debut in 1989, the USA TODAY Ad Meter has featured many amazing Super Bowl commercials. Here are all the spots that ...

Tedeschi Trucks hit the dusty trail starting with a stint in Miramar Beach, FL, as part of their TTB Presents Sun, Sand & ...

Great Northern beer has “paused” a $200,000 campaign to buy and protect land after the plan upset a vocal portion of its ...

It started as the Busch Clash, went through several name changes, and now answers to Cook Out. Also, no more four-car teams.

Procter & Gamble hopes it can win the advertising game on Super Bowl Sunday with a real grass-roots effort. Not everyone in the nation will see the company’s ads for Spruce, a new lawn-care product ...