BROOKFIELD, Ill. — Brookfield Zoo unveiled Friday its first ... the zoo has announced a new logo. The lion replaces the longtime bison symbol. According to the release, the “choice pays ...

Brookfield Zoo announced the "first significant ... zoo is calling a "brand evolution" will be a new logo: a lion instead of the longtime bison. "The choice pays homage to the Zoo’s rich history ...

Adkesson, president and CEO of Brookfield Zoo Chicago. The new logo replaces the longtime bison symbol with a lion. It's reminiscent of the stone statues that greet guests at the zoo's entrance.

She's rambunctious and full of energy. She's the first bison born at Brookfield Zoo in 40 years. "The first since the 1970's. We chose not to breed for a long time because we really didn't have ...