Valentine’s Day, observed globally on February 14th, is widely recognized as a celebration of love and affection.

While most brands flood Valentine’s Day with romance and roses, one chocolate brand has spent the past five years doing the opposite by trolling the day itself. Instead of love letters and ...

McGrocer, the leading online marketplace for British goods, shares exclusive insights into the top-selling UK chocolates, biscuits, teas, baby products, and groceries in the US.LONDON, UK, Feb. 13, ...

Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...

From grand romantic gestures to love stories with a twist, brands put the spotlight on love with topical ads. So grab some ...

Cadbury 5 Star continues to fortify its identity as a brand that embraces unique and entertaining content. This strategy ...

A CADBURY favourite has returned to B&M stores and shoppers are racing to get their hands on the sweet treats. An eagle-eyed ...

Cadbury Pakistan has added a sweet melody to this season of love with an exciting Valentine’s Day campaign, blending music, ...

As we near Valentine’s Day, we also wonder, how and when did chocolates become an indispensable part of Valentine celebrations?

From ancient traditions to modern marketing, chocolate’s journey to becoming the ultimate Valentine’s Day gift is a story of ...

After specialist marketing publication The Goods drew a comparison between the limited-edition pack designs in Cadbury’s ‘Made to share’ campaign and Well & Truly’s segmented oat milk chocolate design ...

Valentine’s Day ads are no longer just about romance and couples, they now embrace self-love and friendships and even reject the day altogether. But why? We explore.