Consider, for example: • Apple: Featuring simplicity, lifestyle and emotional design, Apple's brand strategy echoes its core pillars from packaging to presentations. • Airbnb: The company has ...

This expands the visibility of your brand and increases the value of each of your communications. For example, if you deliver a presentation to 60 members of your local professional association ...

So in your next brand strategy presentation, be the passionate and brave trailblazer. Stand out from the others, make your audience feel special. Because your brand is worth it. Stay up to date ...

The long-awaited grand reveal of Warner Bros. Discovery’s new streaming offering was, you might say, a bit anticli-Max-tic. WBD leadership unveiled the new version of its HBO Max service ...

To help companies to do this, Blue Latitude Health has developed an innovative two-part brand strategy and planning pack, based on its exclusive ‘Four Corners of Brand Experience’ framework.

Many people inside and outside the B2B world believe that brand strategy is not as important for B2B companies, and that branding is something that only B2C companies need to worry about.

In this article, we've outlined how to build a budget for a comprehensive brand strategy that aligns with your corporate strategy so you can approach the next year with a clear vision of your brand's ...

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...