Shaping the future of brand experiences, AI applications in retail design are helping build interactions that redefine ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Co-founder Dongjoon Lim tracks PAF’s journey to becoming a $5 million brand through an approach rooted in product design ...

The next time you recommend a product or service to someone in conversation on Reddit, it might turn into an advertisement ...

The digital space has become noisy. Brands are constantly pushing content, running ads, and flooding platforms, hoping t ...

Consistency has to run through every message, meeting and media moment—internal and external—to actually land and stick.

Jean-Claude Biver discusses the hurdles and successes of his independent family-owned eponymous watch brand, Biver.

Creating specific promotions and branding efforts for your business can pay big dividends if they are part of a coordinated marketing effort that includes creating a unique selling benefit for a ...

Davenport, Abhijit Guha and Dhruv Grewal Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence. Marketing’s core activities are understanding ...