As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Co-founder Dongjoon Lim tracks PAF’s journey to becoming a $5 million brand through an approach rooted in product design ...

The next time you recommend a product or service to someone in conversation on Reddit, it might turn into an advertisement ...

The digital space has become noisy. Brands are constantly pushing content, running ads, and flooding platforms, hoping t ...

Jean-Claude Biver discusses the hurdles and successes of his independent family-owned eponymous watch brand, Biver.

Brands that embrace India-first design are also embracing the environmental and social values that are increasingly important to the modern Indian consumer. Authenticity in storytelling In an age ...

Snapchat has evolved from a fun, temporary teen platform to a powerful brand marketing tool. With over 400 million daily ... How often should brands post on Snapchat? 1-3 times daily for organic ...

Search marketers are often at the other end and far away from brand strategy. When branding is pressed for return on investment (ROI), it often comes downstream through marketing channels ...

A joint venture between eight automakers to change the electric charging experience in America is taking a unique approach in its marketing ... brand launch of Ionna will use nostalgic design ...

Graphic design has always played a vital role in branding, marketing, and communication, influencing how people perceive brands and encouraging engagement across digital and print media.