Brand partnerships have become a cornerstone marketing strategy in the quick-service restaurant category, offering mutual ...

Creating specific promotions and branding efforts for your business can pay big dividends if they are part of a coordinated marketing effort that includes creating a unique selling benefit for a ...

Some brands use virtual gaming worlds to parallel their real-life marketing strategies. For example, food delivery company Deliveroo participated in the online video game “Animal Crossing” by ...

Here are some great examples of putting illustrative ... The use of illustrations in marketing has limitless possibilities, with brands quickly learning their customers want to be engaged with ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

Learn More: Pros and Cons of Using Coupons for Your Business What’s an example of a successful ... Advertising Campaigns How do brand image and marketing affect market share?

Many brands have been successful in marketing their goods and services and growing their audience on Twitch. Here are a few of the most notable examples in recent years. The luxury car maker ...

For example, outdoor gear company Patagonia ... By integrating eco-friendly practices into their marketing efforts, brands can reduce their environmental impact while resonating with consumers ...

Jim Stengel is a former global marketing officer of Procter & Gamble, the CEO of the Company, and a board member at BERA Brand Management. Cait Lamberton is the Alberto I. Duran President’s ...