The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Wyndham launches "Where There's a Wyndham, There's a Way" campaign. Here's a Skift interview with the company's top ad exec.

Brands can use their loyalty programs as one part of their relationship marketing strategy to help turn casual shoppers into ...

When an early investor challenged Rich Barton to imagine building Zillow without a marketing budget, he realized an enticing ...

Here’s a marketing tip for companies on a tight budget: be provocative. That’s the strategy Zillow used in its early days in ...

Brand partnerships have become a cornerstone marketing strategy in the quick-service restaurant category, offering mutual ...