Dollar Tree, for instance, estimated that health and beauty products represent a $121 billion market, according to Richard L. McNeely, the company's chief merchandising officer.

It’s officially Pride month, which means there’s no better time to support and shop from LGBTQIA+ owned and founded brands (even though you should definitely be doing that year-round...support for the ...

Gucci Westman is one of the world’s most in-demand makeup artists, and her beauty brand is a Hollywood hit, too.

HIDDEN in Dollar Tree's makeup aisles are some popular brand-name cosmetics — with $1.25 price tags you can't find elsewhere.One employee of the dis ...

Maureen Kelly, 51, is the founder of beloved makeup brand Tarte and has now revealed the real reason behind the name of the cosmetics company and why deciding on a name was a battle.

Model Hailey Bieber is selling her make-up brand Rhode to e.l.f. Beauty in a deal worth up to $1bn (£740m). The 28-year-old, who is married to singer Justin Bieber, co-founded the line of ...

NEW YORK (AP) — E.l.f. Beauty has acquired Hailey Bieber's Rhode skincare brand in a $1 billion deal, the companies said.

Model Hailey Bieber is exploring a sale of her makeup brand Rhode that could be worth more than $1 billion, according to three people familiar with the matter.

Dollar General and Dollar Tree have expanded their beauty selection in recent years, adding brands like Maybelline and dupes of viral brands.