Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Uncover 10 private-label products that are repackaged name-brands, made in the same facilities, and save big without ...

Did you know that over 53% of all website traffic comes from organic search? Compare that to paid search, which only accounts ...

Like a catchy tune or a clever pun, a good slogan can cement itself in your brain. Slogans like “I’m lovin’ it,” “Got milk?” ...

WTW has reintroduced its “Willis” and “Towers Watson” names as sub-brands for its risk and broking, as well as health, wealth ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused ...

And the best example is Coulthard. What did Coulthard do at Red Bull? Coulthard took the seat that was mine, if I wanted it. Juan Pablo Montoya was a highly capable driver and scored over seven ...

Your employer may use a brand or trade name that’s different from their legal name. Ensure you use the correct one for official purposes. Example: “Google” is a brand name, but the legal name is ...