How do you create a brand name and tagline that resonate with your audience, stand out from the competition, and convey your value proposition? Here are some tips and examples to help you craft a ...

Brand names for companies and products are sometimes ... unexpected angles often helps namers broaden their thinking. For example, when naming a new brand of long-lasting batteries, namers might ...

Google, Taser, and Xerox are all examples of brand names that have become generic words for a type of product. The process is known as genericization, and in some cases, it can result in companies ...

Sneaker brand HOKA, for example, has a brand mission to make its apparel accessible ... Coney Island Picnic shares TikTok videos that explain the reasoning behind the brand name. How a customer ...

One of the most successful brand extensions in the hospitality and travel sector is Airbnb, which started as a platform for renting out spare rooms or apartments, and expanded into offering ...

For example, a 16 oz. package of Simply Nature Organic Penne Rigate can be as low as $1.09, compared to $2 or more for ...

Take, for example, the anticoagulant drug Eliquis (apixaban), made by Bristol-Myers Squibb and Pfizer. The brand-name prescription drug accounted for the most Medicare spending in 2018, at nearly $5 ...