1. Do The Work First. Many times people think the logo equals "brand." Big mistake. Your brand and logo encompass so much more. Do the hard work to understand who you are, what you stand for and ...

Whether you’re starting from scratch or going through a refresh, remember that your brand is not just a logo; it’s a living, breathing entity that, when nurtured, becomes the heartbeat of your ...

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

Brands like Apple and Mercedes-Benz have logos that have evolved over time but still maintain a sense of continuity and connection to the brand’s history and values. 3. Difficulty in reproducing ...

Typography is a brand’s visual tone of voice. Big names like McDonald’s, British Airways and easyJet have recently relied on typography—not their logo—to carry their identity in bold ...

Jell-O, the 126-year-old gelatin and pudding dessert brand, unveiled a new logo for the first time in 10 years. The rebrand includes updated packaging.

Since the 1880s, the Lyle’s Golden Syrup has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.

When a Logo Doesn’t Risk It All: Meta’s Brand Is Designed for Unknown Worlds. The emblem for Facebook’s new parent company is built for the metaverse, even if it disappoints in the real world.