There are many ways in which brands can rejuvenate themselves – on a smaller scale: Carlsberg, a famously green brand, turned ...

X, the car's initial inspiration and design, the performance behind it, and how Saab's downfall led to it becoming a rare vehicle today. The 9-4X Looked Like The Future Saab Needed If there's one ...

A new logo and website are intended to embody the integration of technology and analytics with the company's traditional 5Keys approach to driver training and behavior-based ...

Quarterly sales figures are easy to count, but can we measure the impact of a logo or a tonal shift in messaging?

Smith System, a global leader in driver risk management and training, announces a brand redesign that reflects the company's ongoing evolution and innovative solutions.

Founded in the late 1960s, Ginsters is well-known among British snackers. But by 2022, it had a perception problem. Despite ...

The rebrand brings Sustainability LIVE into full alignment with Sustainability Magazine, strengthening one of the world's ...

Enter Lovart, a new AI-powered design platform that’s turning heads not just in the tech world, but just might claim place within the entertainment industry.

Working closely with the Sara Lee team, Molasses carried out extensive market research alongside full immersion into the ...

Smith System has launched a new brand redesign as part of its effort to modernize fleet and driver safety programs. The Arlington, Texas-based company ...

Diletto offers a holistic gastronomic experience that combines the quality of fresh pasta with the efficiency of fast service, all within a space defined by a contemporary design language and strong ...

Geometric abstraction, dynamic compositions and a distillation of musical feeling sets Collins new project apart from other software brands.