Global head of brand and creative Andre Le Masurier has led an overhaul of the brand from within, clarifying its identity and ...

Unifying all technology units under the Allient brand marks an exciting step forward in strengthening Allient’s global ...

Beauty brands eyeing the lucrative Asian market need to be aware of trademark disputes. Tania Lovita, Principal at ...

In a bold move to challenge retirement living stereotypes, Levande has launched an irreverent new brand platform, identity ...

In a move to challenge retirement living stereotypes, Levande has launched an irreverent new brand platform, identity system ...

When it rebranded as WW, it looked like the writing was on the wall for WeightWatchers. BBD Perfect Storm Health’s Nick ...

In a world where compliance, risk, and security increasingly intersect, identity governance is not only a cost center, it’s a ...

Marriott's APEC President Rajeev Menon talks to Skift about why the hotel company chose India to launch its Series brand.

brand identity. They're not one and the same ... For example, promoting your enterprise VoIP phone system would perhaps not be effective on some social media channels, but targeted business email ...

The rapid pace of technological change, evolving regulations, and shifting customer expectations require CIAM systems that can adapt and evolve over time. The organizations that build sustainable ...

The best examples blur the line between payment and participation. A closed-loop card might double as an access pass, a member ID, or a loyalty tracker. That level of integration deepens engagement.