Artificial intelligence’s (AI) role in ensuring that content is brand-safe, culturally intelligent, and personally relevant is growing. With content generation becoming more automated, the challenge ...

Kris Blume meditates on a notion from the American West that can help firefighters reclaim their shared sense of mission.

New name and rebrand reflects growth, innovation, and future-focused vision VANCOUVER, Wash., June 12, 2025 /PRNewswire/ -- Northwest Pipe Company (Nasdaq: NWPX), a leading manufacturer of water-relat ...

The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

KKR acquired the remaining 37% of Global Atlantic in 2023, bringing its ownership to 100%. The firm first purchased a ...

Only a new approach will correct architecture failures, institutional misalignment and behavioral breakdowns that make trust impossible to hold.

There are four primary motivations behind the trend of renaming DEI functions, each reflecting a broader shift in how ...

AI-generated content is everywhere, and it’s getting harder for brands to stand out. Customers are quick to scroll past ...

Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new ...

Getty Images research urges brands to communicate with clarity — backing up ESG strategies with authentic visual storytelling aligned with real-world impact.