America’s biggest names in footwear are putting pressure on Trump to back off new tariffs that they say could cripple the industry. In a letter sent this week, the Footwear […] The post Nike, Adidas, ...

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Opinion: Starbucks’ Brittany Johnson says in-house counsel often see building a personal brand as risky, but when done ...

The influencer market, now a multi-billion industry, has undergone a reckoning. New platforms, cross-platform strategies and ...

AI MagicX puts AI to work for your brand with image generation and chatbot tools. Grab it for life for only $59.97 (reg. $972 ...

During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

As Microsoft focuses on agents, designers’ jobs are changing in the AI era.

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more ...

During that festival, he launched Oak Bowery Bourbon, Brewzle's own whiskey brand that was blended and ... space as well as room for expansion to create a tasting room, Brewzle Club House or ...

The open source tool, USB Raptor, is an easy and free way to create a secure key with ordinary flash drives on your Windows device. First, extract the ZIP file, and click the Setup file. Ignore any ...

So in 2020, Mohit and Rahul launched Minimalist, a literal copy of The Ordinary, making it a Rs 3000 crore brand. Check out the strategies used by these two brothers to create a Rs 3000 crore giant ...