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A good founder's story can help a brand connect with its audience, but if that story is a little too familiar it could lead to devastating brand consequences. Newsletters SUBSCRIBE.
Brands need to be authentic. Once that is done, then the next step is doing everything possible to be distinct so you’re not “one of the contenders” all pitching the same old stuff.
And using multiple clichés is just a jargon infested word headache fest. For example are you really a: “Determined self motivated problem solver who has excellent written and verbal communication ...
How to combat cliches that drive your business. “On the bus or of the bus” This cliché’ could apply to employees or to customers who fail to renew contracts.
It’s the MTV cut of Winona Ryder’s documentary from “Reality Bites,” the one the slick marketing guy would make. And I think therein lies the essential incongruity of what a… ...
‘This Is a Generic Brand Video’ Captures All the TV Commercial Clichés in One. Luke O'Neil Mar 25th, 2014, 4:51 pm . Share. X. Facebook. Copy Link ...
Why “Thinking Outside The Box” Is A Lousy Brand Strategy While it runs counter to the cliché, both Nike and ESPN kept their thinking inside the box. Here’s how convention can be on your side.
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