Remember when celebrity endorsements meant awkward TV ads with stars clutching products they'd probably never use? Those days ...

Supermarket aisles are quite competitive areas. Stores really want to catch your eye there. Winning often depends on shelf ...

Examples of Corporate Health Care Branding. An effective health care branding strategy should connect with your audience or prospects on an emotional and personal level. The more educational and ...

How Jamie Haller built a modern women’s brand from scratch With her first store now open in Montecito, Haller discusses building her label from a line of loafers, with the help of a Substack army.