Nomenclature brand architecture . The third type of brand architecture focuses on the names that your company uses. Often, a company's brand names proliferate over time, and the need arises to ...

BRAND ARCHITECTURE “Brand architecture is a strategy: it may be ideal, or may lead to losses of efficiency, even to paralysis. In fact, groups never cease to change their brand architecture. ...

Beginning a brand architecture program often results in sighs and groans from our clients. Our advice—keep it simple. To kick-start your process, here’s three simple steps. Step 1: Identify the ...

Our guest author says good brand architecture is guided by the needs of consumers. Brand architecture is important for every business, whether a startup or an established one. Because, in a way ...

While brand architecture is often regarded as a means of structure and organization — a way of making it easy to identify entities and convey how everything fits together — when done right, ...

Strengthen your master brand To strengthen your current portfolio, you have to determine your brand architecture strategy and align your brands accordingly. A common best practice is to create a ...

Brand architecture is a complex topic in higher education and one that elicits passionate responses -- every constituent group has an opinion, and they’re usually not shy about sharing. The ...

Who We Are: Our Brand Architecture. With enough information and understanding (for now) it’s time to think about our brand. I’ve been lucky to be at the table when big and small companies have ...

Getting brand architecture right: 3 models. There are three key brand architecture models: the branded house, the house of brands, and a hybrid of the first two.

Typically, there are three architecture approaches that can be deployed: brand monolithic, brand prolific and hybrid–which is somewhere between the other two.