Beirut, Lebanon – ZOD, a leading provider of comprehensive safety and security solutions, today announced the launch of a new ...

BGN - the Manchester-based brand-led design and digital agency – has delivered a suite of strategic brand work for Gemini Worktops. The project has seen BGN evolve Gemini Worktops’ brand architecture, ...

This defines your brand’s purpose, positioning, tone, values, and visual elements. It shapes how you are seen and remembered. Brand architecture: How do your products relate to one another?

Brand architecture is an often complex practice area within brand strategy. Applying the conceptual framework of brand elasticity—and, whenever possible, quantifiably gauging elasticity through ...

Landor has created a new brand identity to position Pearson as a lifelong learning company. “Today, we are known as an educator textbook company, and we’re on a mission to change that… ...

Without clarity in identity and architecture, growth becomes chaotic and confusing. With clarity, you gain alignment, essential for every stage of brand building.

As stage lights danced across the solemn arches of Prince Kung's Palace Museum, they cast a warm glow that brought the ...

These moves highlight Hyatt’s strategy for 2025 and beyond, clarify its brand architecture, and accelerate growth. Here’s how each of Hyatt’s brands fits into that plan.

Balenciaga has opened its first Quebec store at Montreal’s Royalmount, marking the brand’s fifth standalone location in ...

The heart of the genome structure is that it makes the case as a living model. A blueprint falls short because it’s a rigid, ...