Celebrating 25 years in business, Alphabet has seen a lot of change in the brand marketing world – and most of it has been ...

Alphabet is meant to be a collection of companies, with Google as its largest subsidiary, wrote Larry Page, Google’s co-founder, in a blog post.

Welcome to Brand of the Day, where we pick the brand making headlines and explain what you need to know about why it's in the news.

Alphabet must still include the spirit of Google’s brand values within the new company and concede less to the financial markets if it is to succeed. I, for one, hope it does.

As usually happens when a company announces a rebrand, or an entirely new brand name, lots of people have immediately reacted to Google's creation of its new parent company "Alphabet" by ...

Ryan McQueeney takes a deep dive into the latest earnings results from Alphabet Inc. (GOOGL). It was another remarkable quarter for Alphabet, and Ryan argues that the report showed Google's brand ...

Alphabet beat its earnings forecast in the first quarter, sending the stock up 5% in after-hours trading. Revenue increased 22% year over year to $24.75 billion. The positive earnings report, however, ...

AI has become Zuckerberg’s top focus this year as he competes with rivals like OpenAI and Alphabet Inc.’s Google to develop state-of-the-art models and AI assistants that he hopes will one day become ...

Mark Ritson: Why Google’s new corporate brand Alphabet is a huge strategic move It doesn’t matter that Alphabet sounds generic, the brand will be visible only to employees and investors and give ...