The $6.1B Boston Celtics sale reflects a red ... Traditional sponsorships, such as Amica’s multiyear jersey patch deal with the Celtics signed last summer, are valuable but just the tip of ...

The Celtics have secured a $6.1 billion purchase price, a factor of both the team's history and popularity and the NBA's soaring revenue from broadcast deals. Gary Higgins / Boston Business Journal ...

The Boston Celtics and the NBA unveiled the ... The uniform also features the team's new jersey patch sponsor, Amica Insurance. The team will unveil the jerseys for the first time on November ...

The Boston Celtics and the NBA unveiled the 2024-25 City Edition ... The uniform also features the team's new jersey patch sponsor, Amica Insurance. The team will unveil the jerseys for the first time ...

2. Celtics replace VistaPrint as jersey sponsor Trajan Warren reports that Amica Mutual Insurance Co. of Rhode Island will now be the main jersey sponsor of the Boston Celtics, replacing Vistaprint.

Celtics fans will have to wait for new Boston Celtics jerseys with the Amica Patch when they are made available in the fall. Past jersey patch companies for the Celtics include VistaPrint (from ...

Teams around the NBA began offering sponsorship patches on team jerseys in 2017. Boston has previously had jersey patch deals with General Electric and more recently Vista Print. Boston Mayor Michelle ...

The Boston Celtics ... Vistaprint as the team's jersey patch partner beginning in the 2024-25 season. Celtics co-owner Wyc Grousbeck was on hand for the sponsorship announcement Tuesday morning ...

BOSTON -- When the Boston Celtics raise a new championship banner to the TD Garden rafters at the start of the 2024-25 season, they'll do so with a new patch on their jerseys. It's part of a multi ...

Amica announced Tuesday that it is becoming the jersey patch sponsor for the Boston Celtics. The multiyear deal means the Lincoln, R.I.-based insurance giant will replace Vistaprint on the front ...