It’s not enough to buy the sponsorship. You need to build a campaign around it, plan how you’ll extend it and measure the full impact. For those who get it right, the returns can far exceed a logo on ...

Ride1Up is officially hitting the trails in a big way. Known for its commuter-focused electric bikes that deliver impressive ...

While Fox had respectable success with the 2005 and 2007 Fantastic Four movies (which starred Chris Evans as Johnny Storm pre-Captain America), the former studio saw a Josh Trank-directed 2015 reboot ...

Another luxury automaker is offering over $15,000 in discounts on its newest EV models. However, you may have a ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

If there were ever a time to abandon your heritage and go ostentatiously “woke” with your corporate branding it was almost certainly not November 2024, the month Donald Trump was re-elected to the ...

Luxury fashion houses are falling out of favour with younger consumers, as the rise of “quiet luxury” turns consumers off ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

Batman, Wonder Woman, Green Lantern, and Harley Quinn get new DC logos following the release of James Gunn's Superman movie.

Market maker and serial entrepreneur Brad Jacobs’ outlines his QXO playbook: disciplined M&A, tech‑driven consolidation, AI‑powered pricing and logistics and unified branding to reshape ...

Silicon-carbon batteries look like the solution to small battery capacity in Android phones, but there are two problems to overcome.

The logo for Taiwan Semiconductor Manufacturing Company is (quite literally) straight out of the ’80s. It’s time for an update. Although less familiar than many of its tech rivals, Taiwan ...