Additionally, the Big 12 Conference has partnered with global sportswear brand and retailer UNDEFEATED on the XII Court design. The court's apron features the brand's iconic 5-strike logo.

Joining the Big Ten, Pac-12 and ACC as major conferences that have upgraded their logos in recent years, the Big 12 has a new-look logo that goes into effect on Tuesday as part of a rebranding.

The Big 12 Conference's new logo was designed by Austin advertising firm GSD&M. It was go into widespread use in mid-2014. GSD&M. By Chad Swiatecki – Staff Writer, Austin Business Journal.