If you are of a certain age, you no doubt recall when Betty Crocker used to sell a ... is to add a package of butterscotch instant pudding and pie filling mix to your dry ingredients.

In 1947, after four years of research and development, General Mills made Betty Crocker ... water in a spice cake mix with apple juice. Add a small amount of instant pudding powder to the ...

Are you #BakingWithBetty? I am. Granted, Betty Crocker cake mixes (specifically the ones with “pudding in the mix”) always have been my favorite, at the rock-solid recommendation of my mom.

A Texas bakery owner noticed Betty Crocker had quietly decreased the amount of its boxed cake mix. She conducted a bake-off between the new and old boxes, which called for the same wet ingredients.