Chase will be on the cover of Lucky Charms boxes and show off his "Lucky Strut" touchdown dance skills on the back of the ...

The “Tex Mex” version brings southwestern flair with pepper jack cheese, fresh pico de gallo, and creamy avocado. For those who prefer their breakfast on the sweeter side, the French toast options are ...

Post later replaced it with Smurf Magic Berries (adding marshmallows), but both disappeared by the early ’90s. With the ...

The “Fruity Pie French Toast” comes with the menu’s reassuring parenthetical note “Don’t be scared!” – which somehow makes it both more intriguing and slightly intimidating. For traditionalists, there ...

Cereals are a popular breakfast food in the United States that most people (if not everyone) has had at least once, whether ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long ...

General Mills and Hormel teamed up to release Cinnamon Toast Crunch-flavored bacon last fall, a sweet-and-savory first for ...

The American Heartland is home to some of the best desserts in the country, most of which have old-school origins. Here are some of our favorites.

Giovanni Ferrero has expanded his family's company beyond brands like Nutella and built a global powerhouse—especially ...

Italy's Ferrero has continued its U.S. spending spree with its proposed acquisition of famous cereal maker WK Kellogg amid ...

WK Kellogg, the maker of iconic American cereal brands, will be folded into the privately held owner of Nutella and Tic Tacs ...

WK Kellogg, one of North America’s largest cereal ... Yet snack demand, too, has flagged recently, with The Campbell’s Co. and General Mills each warning this year of slower sales as customers ...