The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell ...

UConn is the first school to take advantage of new NCAA rule allowing corporate sponsorship logos on their football field as it announces deal with NIL collective.