The new logo is already in use on the Best Buy website and Twitter account. The company said it's also being featured in advertising, and it will soon appear on uniforms, shopping bags, and signs.

Best Buy's yellow-tag logo dates back to the 1980s when the retailer was transitioning from Sound of Music stores to a national big-box retailer focused on electronics and competitive prices.

Best Buy has redesigned its iconic logo. It sets the company’s newly updated wordmark free from the giant yellow tag it’s been confined in for the past few decades and reduces the tag to a ...

The new logo for Best Buy no longer has the company’s name in black font with the yellow tag surrounding it. Best Buy says that its news logo is meant to be less confusing for customers by ...

For the first time in nearly three decades, the yellow-and-black price tag logo at Best Buy is getting an update. On Wednesday, the Minnesota-based electronics retail giant announced that it will ...

Best Buy did not disclose the expense amount for the new marketing campaign and brand updates, but noted it was linked to the company’s large-scale Best Buy 2020 growth strategy. See all stories ...

For the first time in nearly three decades, the yellow-and-black price tag logo at Best Buy is getting an update. On Wednesday, the Minnesota-based electronics retail giant announced that it will ...