Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

The beauty industry is officially betting on sports. Some may try to chalk this up to the Taylor Swift effect, but that doesn’t give women—and their varied, multifaceted interests—enough credit.

It wasn’t too long ago the closest the beauty industry got to the world of sport was in recreating a gentle ‘post gym flush’ on skin at fashion week.Here, the makeup artist would explain the ...

With the regular WNBA season starting tomorrow, May 16, I can only hope that more beauty brands will test the waters of this new type of sponsorship, since it's clear that women in any sport can ...

The beauty industry also is leveraging women’s visibility in sports to spike sales, especially in the face of sales slowdown predictions. Linking beauty and female sports stars is a pairing long ...

Last summer, beauty label Charlotte Tilbury partnered with Purdue, who counts over 51,500 followers on Instagram and 32,000 on TikTok, on video content showing off the products the runner uses in ...

The Dove x Venus #KeepHerConfident Beauty Bar, which is well-timed to the U.S. Open tennis tournament, comes in a limited-edition canister produced from recycled materials, and is completely ...

In their 2022-2023 survey into the active lives of people in the UK, Sport England found that only 36% of black girls in England are meeting recommended activity levels, compared to 48% of white ...