There are two potential explanations for the Commanders' sudden decision to lean heavily into their abandoned logo.

School leaders hope the newly designed logo will boost the University of Utah's national reputation — while supporting major ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Staying well within their palette for the past eight decades, the team will use two versions of their traditional "Spoked B" going forward.

In December, T oronto announced their name would be the Tempo. On Tuesday, Portland took its turn, unveiling the team’s new ...

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

Crafted by the fresh new studio Design Office Fun©, the Trobar identity is anchored by a sense of boundless discovery.

If you looked closely at a Cadillac logo from before the year 2000, you might have noticed several small birds hiding in the company crest. Where did they go?

They unveiled a retooled logo on June 23 and teased about a possible change to their jersey for the 2025-26 NHL season. The following day, Stanley Cup-winning captain Zdeno Chara and former No. 1 ...

The NFL continues to roll out alternate and throwback jerseys across the league. Here are four uniforms we'd like to see ...

Fresh off Kyle Schwarber's MVP performance in Tuesday's 2025 All-Star Game, the Phillies on Friday kicked off their march ...

The Carolina Panthers’ black panther head logo — with its piercing eyes and silver trim — has represented the franchise since it joined the NFL in 1995. But many fans, especially those in the ...