The move, which takes effect Oct. 1, comes after the league struck new media rights deals with NBCUniversal, Disney and ...

Caitlin Clark is mired in a shooting slump and four slump-busting experts discuss techniques and principles used to get back ...

NBA expansion is possible, but a title for the city that took Seattle's franchise in 2008 would still sting: "It's not their team." ...

NBA Finals are the peak of Indiana Pacers and Oklahoma City Thunder marketing, with help from changing communities, women's ...

The Air Jordan 40’s designers wanted to be “reverential, not referential” in putting together a milestone shoe.

On-court activities leading up to the July 19 All-Star Game range from a communal Zumba workout to an exhibition of disc-catching dogs.

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 ...

The Cleveland Charge have officially introduced the franchise’s most significant brand evolution in its 14-year ...

More than two dozen NBA, NFL and NHL players participated in the company’s Athlete Immersion Program over the weekend as part ...

The Owl AI has raised $11 million in startup funding as it looks to bring tech precision to human-based aspects of sports ...

The 2025 NBA draft will take place in a two-night format for the second year in a row. Round 1 is set to take place Wednesday ...