Visual imagery is thought to be involved in various cognitive processes, including language processing. For instance, when we hear the word "red," we create an image of that color in our mind.

The success of mental imagery seems to depend on the ability to conjure vivid images, which come more naturally to some of us than others. Because this is such an important ability, psychologists ...

Visual imagery—the ability to mentally summon the image of a landscape, a person, or an object that is not directly observable—varies greatly in intensity from one individual to another.

These processes were even less defined in 2003, when an articulate and bright 60-year-old man walked into Adam Zeman’s office. Zeman, a neurologist at the universities of Edinburgh and Exeter who ...

The most famous test is called the Vividness of Visual Imagery Questionnaire, created in 1973 to study the strength of mental imagery, long before aphantasia was named.

People with aphantasia—individuals who report experiencing no visual imagery at all—also showed reduced activation of the brain's visual cortex in response to sounds, according to a new study.

Some individuals experience a lack of any imagery in the mind's eye. As you read this, take a quick look around and pick an object that catches your eye. Give it a good look. Stare at it for a ...

If you have imagery and you imagine looking into the sun, it turns out that your pupils constrict [as well]—and that doesn't happen in people with aphantasia,” Zeman explains, referring to a ...

I grew up in Winnipeg, Canada. Hockey was in our DNA. On August 9, 1988, the unthinkable happened. The Edmonton Oilers traded hockey player Wayne Gretzky, known widely as “The Great One,” to ...