Barilla is looking to make your next plate of pasta a little more cheerful for the holiday season. On Tuesday, the pasta maker announced it's launching a brand-new pasta shape, Barilla Snowfall.

Italian pasta giant Barilla wants to convince Americans that spaghetti, penne and lasagna are healthy food. The company's wire-thin chief executive, Guido Barilla, says he eats pasta everyday ...

Barilla is one of the most well-known pasta brands, not just in the United States, but around the world. Barilla started out as a little shop opened by Pietro Barilla in Parma, Italy.

With 30% of the dry pasta market in the US and 10% of worldwide sales, Barilla thinks it is in a position to grow, particularly in niche areas like gluten-free, organic, and protein-plus.