I wish I could say that general awesomeness led to our playroom and toys being organized. HA! Nope, definitely not that! The ...

While exploring Murray's Costume Manor in Secret of the Mimic, you'll come across several doors with hidden codes and ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

Barbie x HEWI bathroom collection celebrates each person's uniqueness and self-expression. It offers versatility in bathroom ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime.

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...